Wednesday, December 9, 2009

Purely Couture, Evian Prêt-à-Porter 2008

I'm a style savvy kind of a gal and I absolutely love fancy bottled water, especially fancy bottled water from France nonetheless! When I used to live in central France, I had access to some of the most fantastic bottled water available! Fresh spring water that you typically pay a chunk of change for in any gourmet grocery store today. Honestly, I do appreciate more than just the fancy bottle, pretty packaging, and celebrity endorsers; I enjoy the satisfaction of knowing that my water is as pure as nature intended it to be.

However, this changes everything! Who would have thought that Evian water and haute couture fashion designer Christian Lacroix would make such a perfect pairing? {Sigh}, This is magnificent! And I own 36 bottles and counting...

Photo Credits: Luxist

Every year, the brilliant marketing and production designing team of Evian pair up with a fashion designer to create festive limited edition water bottle designs to celebrate the holiday season. Genius! In 2008, Evian revealed two holiday collection bottles, Evian Prêt-à-Porter and Evian Haute Couture. Evian Prêt-à-Porter has a frosted lace pattern over the bottle and the over the top Haute Couture version is a glass bottle in the shape of an ice queen with a voluminous alpine skirt. Only 99 bottles were produced of the Haute Couture design and they were auctioned off for charity starting at $1000! The Prêt-à-Porter bottles were sold to gourmet grocery stores and were tagged for $13.95. A bit pretentious for water? I beg to differ!

These couture treasures can be packaged elegantly and passed around as gifts during the holiday season or even used as delightful favors for your holiday events and parties.

Tip of the day: Attach a gorgeous name tag to the bottle and use the bottle as both your place card setting and as your favor for your guests. The delicate snowflake and lace like border of the glass bottle will be that finishing touch, that you bring to your holiday table! Purely couture!



Jacquelyn Marie Chiovari said...

FYI: With an eye for the bargain buy, I was able to purchase 36 glass bottles of the Evian Prêt-à-Porter for $1 each! How fantastic is that?

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